By the early 1950's, Universal Studios had largely given up on its tradition of Gothic horror films. Arguably the last of the line was 1948's Abbott and Costello meet Frankenstein, the greatest of the horror-comedies but nevertheless a farce on the petrified iconography of their classic monsters. Universal's immediate future belonged to Atomic Age Sci-Fi, including the last great monster, The Creature from the Black Lagoon in 1954. The following year, Universal went to colour with This Island Earth, but by 1960 these sorts of "genre" offerings were naught but schlocky drive-in movie fare.
Yet at just that same time, hideous things were brewing in England. Hammer Films began production of their own line of horror films that were widely seen as inheriting Universal's mantle. Produced in colour and staring legendary actors Christopher Lee and Peter Cushing, films like The Curse of Frankenstein (1957), Horror of Dracula and The Revenge of Frankenstein (1958), The Mummy (1959), and The Brides of Dracula (1960) proved that there was still interest in well-made, well-acted, well-scripted Gothic horror films. At the time, American International Pictures was a low-grade B-movie house that was known for giving minuscule shooting schedules and shoestring budgets to films like I Was a Teenage Werewolf (1957), Teenage Cave Man (1958), High School Hellcats (1958), and Reform School Girl (1957). However, when one of their most prolific and reliable directors, Roger Corman, approached them to make their own series of Hammer-style horror films, they gave him the green light. Not only that, but they upped his budget and gave him a whole 15 days to shoot his first, on the gamble that this was just the sort of thing that would raise AIP's standing, not to mention their profit margins.
As source material, Corman deviated from the tradition of European writers to go with an American original: Edgar Allan Poe. Richard Matheson, one of the greatest horror writers that ever lived, supplied the script based on Poe's 1839 story The Fall of the House of Usher. Then came the inspired choice to cast Vincent Price as Roderick Usher. To this point, Price was already an established actor with 20 years experience and over 80 roles in his filmography. He originally entered the craft as a dramatic character actor who took on a number of historical dramas, then transitioning into Noir thrillers for a while. In the Fifties he really began his career in horror, in such films as House of Wax (1953), The Fly (1958) and Return of the Fly (1959), The House on Haunted Hill and The Tingler (both 1959). Over the course of his career, less than a third of Price's films were horror, but they were the ones with the most enduring popularity. By the 1980's, he was guest-starring on The Muppet Show and doing voice-overs for Michael Jackson's Thriller as an all-time horror icon. This was due in no small part to AIP's "Poe Cycle." Together, they created House of Usher (1960) and charted a new course in American horror film.