The Disney company was faced with challenging times throughout the late 1960's and 1970's. Walt Disney passed away in December of 1966, leaving the company rudderless. It never truly recovered from a loss in the fiscal year of 1959/60, after which it resorted ever more to inexpensively produced, live-action films with equally diminishing returns. The list of truly classic Disney films from the Sixties is short: Mary Poppins (1964), Swiss Family Robinson (1960), One Hundred and One Dalmatians (1961), The Absent-Minded Professor (1961), Pollyanna (1960), The Parent Trap (1961), and The Love Bug (1968). The Seventies were even more barren. The world changed around Disney, and by the discontented years of Vietnam, the Civil Rights Movement, and the Sexual Revolution, Uncle Walt's 1950's utopian promises and quaint family movies were painfully square. Up to 70% of the company's revenue came from its two theme parks - Disneyland in California and Walt Disney World in Florida - and a growing majority of its films were theatrical re-releases of past glories.
Something daring was necessary, and it was in this spirit that Disney turned to a distinctive little adventure book written by Ian Cameron in 1961. Titled The Lost Ones, it featured an expedition to the Canadian Arctic that uncovered a mysterious society descended from the Vikings who migrated across the Atlantic a thousand years before. Though set in the modern day, producer Winston Hibler, director Robert Stevenson, and script writer John Whedon saw in it the seeds of a grand Victorian-Edwardian adventure in the tradition of Jules Verne. After all, 20,000 Leagues Under the Sea proved to be a landmark film for the company in 1954, so perhaps a similar sort of story could propel them into success once again. An aspiring Imagineer by the name of Tony Baxter seized the opportunity to propose an entirely new addition to Disneyland centred on both this film and 20,000 Leagues Under the Sea. Yet studio executives got cold feet, scaled back the budget, and when The Island at the Top of the World was released in 1974, it was not the hoped-for commercial success. The film, a planned sequel, and Baxter's ideas were quietly shelved.















