Tuesday, 6 July 2010

California the Golden (1930)

The following is a promotional film made by a steamship company to promote its cruises from the Eastern seaboard of the United States to the Western, via the Panama Canal. Through it, we get a marvellous look at the Golden State in its Golden Age... The movie studios of Hollywood were still brand new and made a sharp contrast with the old Spanish mission churches and haciendas that captured the spirit of the exotic past. The rising Art Deco skyscrapers of Los Angeles also contrasted with the Sierra mountains and their monumental sequoia trees, extolling both glittering sophistication and rugged National Parks rustic wilderness. Altogether, this brief film captures practically everything iconic of California and the 1930's.

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