Tuesday, 7 April 2009

Cailler Chocolates

We enjoy a well-conceived attempt to obfuscate the processes of mass production consumerism with a witty concept. Christmas, for an example. And these advertisments by Callier Chocolates are a compelling entry in that vein... Suddenly we have an urge to attend to a nearby European delicatessen.

While in Switzerland, one also has the option of touring their factory, which the Cailler website describes as an experience that "is sensitive, sensual and poetic, giving the visitor a window into the world of chocolate by means of a transparent and sparkling aesthetic." A quite agreeable prospect indeed!

1 comment:

Professor Von Bradley said...

these add make me crave the sweet goodness of chocolate....l love the pedal powered airship at the start of these adds fantastic imagination from the creator of these adds.